An infographic can be a really great way to tell a story, especially if there’s tonnes of data that you want your audience to know about but it has to be the right story to tell for this medium. There isn’t really a right or wrong way when it comes to info delivery methods and you might feel you have an inner sense of what will make a great infographic – you could be right. However, for the rest of us it’s helpful to think it through and we owe it to the brands we’re working with to do so.
Is it a worthy subject?
Not all information is best communicated visually or even can be. To determine how your information can – and if it should – be shared using an infographic, we always use these four top tips:
- Is it a topic your target audience cares about?
- Is there anything surprising?
- Does it tell a story?
- Can you visualise the main themes in the data?
What are you trying to accomplish?
You’ll know by now that any piece of marketing needs a purpose. Here’s a few good reasons for producing an infographic:
- To simplify the data
- Showcase expertise
- Tell a story in less space
- Content for social channels that’s easily understood and, most importantly, shareable
There’s simply no point telling your target audience about themes and data that is over 12-months old – in most cases it’s out of date by now so make sure you’ve got recent information and data that follows a theme – there are lots of places you can get data (such as the ONS) if you’re stuck!
Patterns, Patterns, Patterns
Patterns will help you create your infographic but you should start by discarding any random or unrelated data – it will just confuse things. When you’re completley satisfied you’ve got the right data then you can group together similar facts – this works really well when you can uncover a trend or generate an “oooh moment”